In which we argue that failure should not only be tolerated but celebrated. When failure is stigmatized, people will do everything they can to avoid it, often at great cost. Levitt tells the story of a large multinational retailer that was opening its first store in China - and how the company's executives couldn't express their misgivings to a bullish boss. Then we hear a story in which the boss's "go fever" had far more tragic ramifications: the 1986 launch of the space shuttle Challenger. Allan McDonald, an engineer on the shuttle project and author of the book Truth, Lies, and O-Rings, tell us how his attempts to delay the launch were overruled.
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